Explainer: how to price your freelance work without underselling

Many freelancers undercharge, especially when starting out. Here's a clearer way to think about price.

Foundations:

• Know your minimum — your costs and the income you actually need.
• Price by value and outcome, not just hours. Fixing a client's big problem is worth more than the time it took.
• Factor in unpaid time (admin, finding clients) — your rate must cover the whole job, not just the work hours.
• Raise rates as your skill and demand grow.

Charging fairly is respect for your craft. What helped you price with confidence?