How do you price a product or service fairly?

Pricing too low quietly kills businesses; pricing carelessly loses customers. How do you find the right number?

A grounded approach:

• Know your true costs (materials, time, fees) — never price below them.
• Research what competitors charge, then position deliberately.
• Charge for value, not just hours — a skilled job is worth more than the minutes it takes.
• Test and adjust; pricing isn't permanent.

Many of us undercharge out of modesty. What helped you price with confidence?