How do you market a small business online with a small budget?

You don't need a big budget to reach customers — you need consistency and clarity. Let's gather tactics.

Low-cost, high-impact ideas:

• Pick one or two platforms your customers actually use, and post consistently.
• Show the real product and real people — authenticity outperforms polish.
• Encourage word of mouth; happy customers are your best marketing.
• Use a simple, clear message: what you sell, for whom, and how to buy.

What's working for your business right now? Share a win and a flop — both teach us.